When conducting SEO keyword research in Auckland, one of the best places to start is analysing competitors. Many professional keyword research tools allow you to plug in a seed keyword and produce a list of related keyword ideas.
These tools also provide information about keyword difficulty and CPC, indicating their value to your audience. However, for keywords to have value, they must align with search intent and provide something tangible for users.
Keyword density
Keyword density in SEO refers to measuring how often a specific word or phrase occurs on a page. It is typically expressed as a percentage and calculated by multiplying the frequency with which a keyword appears in text with its total word count. Keyword density was once seen as a critical component in search engine ranking; today, however, SEO experts emphasise creating high-quality content that meets searcher needs instead.
Include your target keyword in the headline and early text to avoid keyword stuffing. When selecting keywords, it is also essential to consider user search intent; for instance, if targeting “best running shoes”, long-tail keywords that reflect this intention may be more effective. Furthermore, try including various synonyms of your target keyword to avoid overuse.
Keyword placement
SEO keyword research in Auckland is an integral component of online marketing strategy. It allows you to understand what keywords your audience is searching for, what it will take to rank for those keywords, and their competition levels – information that can help optimise both websites and content for improved results.
Although most people focus on finding new keywords, assessing those already working for you is crucial. You can do this through Google Analytics or with paid tools such as Ahrefs, Semrush, Wordtracker or Ubersuggest; both will give a comprehensive list of words and phrases that have performed well among competitors, indicating what works and doesn’t.
Step one of any keyword research project should involve developing a list of seed keywords. Users would enter These terms or phrases into search engines to locate what they need; typically, these will be the most pertinent terms related to your business or industry. Once your list is ready, prioritise it according to search volume, traffic potential, and ranking difficulty.
Make sure that your keyword research is done accurately to avoid losing traffic. Keywords that do not meet user intent will cause lower click-through rates and rankings, while an ideal match will entice visitors to stay on your page and may even turn them into customers.
Keyword relevance
Keyword relevance is an integral element of SEO keyword research in Auckland, so it’s crucial to take the time and care to select keywords that align with your content. It will ensure your pages are relevant to search engine users and drive more traffic to your website. You can do this by reviewing search results for target keywords and examining competition; in an ideal scenario, use semantically related words with high search volumes but low competition rates.
As you select target keywords for your marketing plan, try thinking like the user and considering their intent. Search engines have become increasingly semantic, so we must understand what users search for when selecting our target keywords. Someone searching “women’s tops” might just be gathering research or browsing; in contrast, someone searching “women’s black tops size 10” could already be prepared to purchase and would likely make an excellent fit with your brand.
Keyword difficulty
Keyword difficulty is a metric employed by SEO professionals to gauge how difficult it will be for them to achieve first-page search engine results pages (SERPs). As keyword difficulty increases, so will its problem. Calculated using data such as the number of websites ranking already for that keyword plus competition levels along with domain authority and page authority of these existing rankings, keyword difficulty becomes harder still for SEOs to achieve results.
Reaching high-quality traffic requires targeting relevant keywords that resonate with your audience, which is why many marketers employ long-tail keywords in their content marketing strategy. Long-tail keywords are less competitive and have lower keyword difficulty scores than broad ones.
Remember, SEO is a long-term effort. While keyword difficulty should undoubtedly be prioritised, your content quality must remain equally important.